"At 27 years old Umar begin to notice bald spots in his head. Umar also began to realize that all the other people who used the same products he used were dealing with the same issue. So he began to study the ingredients in the products he was using. While studying he learned that balding was not genetic, nor was it a result of aging. It had all to do with the chemicals we use in our hair and our diets. So he shaved his head bald to give himself a fresh start and then he began only using his own products. At the time his product was nameless, but after using it a short while he began to get reactions from people like Sheesh! With the help of his wife this birthed the product you see today. All natural wave pomade made from completely organic products. Sheesh is the new wave!"